The Minister of Information and Culture, Lai Mohammed, has said that it costs the Nigerian governments N3.5 million naira a month to feed Ibrahim El-Zakzaky, the leader of the Islamic Movement in Nigeria, IMN, also known as Shiite. The minister was responding to the decision of the Kaduna court that denied the IMN leader bail. This […]
Do You Know Your Target Market?
When choosing a location or a marketing circuit for your business, it’s important you understand who your target customer is. Demographics are personal characteristics used to classify consumers. Those characteristics include: Age, income level, and marital status This post shall be focusing on the economic class-status of Abuja residents, drawn from my Business plan of […]