Month: November 2018

Why You Shouldn’t Fear Competition

To some business owners, competition means low sales; and in attempt to avoid competition they end up becoming even more irrelevant. Competition, according to Oxford Dictionary, involves two or more parties competiting to gain customers. Competition makes business interesting, for without it there would be no varieties or creativity. Smart entrepreneurs flourish even in the […]

Do You Know Your Target Market?

When choosing a location or a marketing circuit for your business, it’s important you understand who your target customer is. Demographics are personal characteristics used to classify consumers. Those characteristics include: Age, income level, and marital status This post shall be focusing on the economic class-status of Abuja residents, drawn from my Business plan of […]

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